But how do you make the media interested? Why should an editor choose to feature your products above the scores of others he or she hears about every week?
Our professionally written and well-targeted news releases will give your products and services the edge to ensure maximum take-up by the media.
No matter how high-tech or low-tech your business, we can write the news releases and articles that generate the coverage that will give you the advantage over your competitors.
Most PR companies are uncomfortable with technology-related subjects – when it comes to detail they often haven't much clue what they're writing about. An all-too-frequent complaint is that clients end up having to write the copy themselves.
At antimony communications we understand technology. You can rely on us to write knowledgeable copy that will appeal to editors. Our inside experience of both the media and PR means that we know what editors are looking for. This means we can ensure your products or services receive the widest possible coverage, both in print-based publications and online media.
We subscribe to a comprehensive and continuously updated media database of UK, European and worldwide publications, and our clients are often surprised at the number of relevant titles we identify when targeting news releases. We also subscribe to a forthcoming features service, which lists the forward editorial schedules of publications so that we have advance knowledge of special issues or features.
As we are a small company, with tight controls on overheads, you will find that your budget goes a lot further than with big name companies. It also means that we can offer an individual, personal service.
The sectors we operate in include electronics, engineering, instrumentation, information technology, industry, power, marine, the professions and other technology-related industries.