
How to
increase your sales leads
Writing
effective news releases and articles
To be effective, a news release needs to quickly show journalists that
it is newsworthy and relevant to their publication.The style of writing
required is
different from other promotional literature such as brochures and
advertisements, as journalists don't like to feel they are being sold to.
We will use our experience to produce expertly written
releases that give your products and services maximum exposure across a
broad range of publications.
Identifying
target publications
Having
produced a well-written news release the next step is to compile a comprehensive list of
relevant target publications. These may include printed and online trade magazines, newspapers, technical journals and
specialist news sites, as well as blogs and social media such
as Twitter and LinkedIn.
We can use our extensive and continuously updated
media database to draw up lists of target publications tailored to each
release. Targeting a wide range of publications can bring enquiries
from
prospective customers from unexpected sources. Longer applications
stories or feature articles can be placed as exclusives with individual
publications.
Advance
notice of special issues
Don't
be left out when a special issue or feature on your market is being
published. Let us keep you informed of forthcoming features and make
sure your copy is written in time for inclusion.
antimony
communications public relations
5 Chestnut Way Godalming Surrey GU7 1TN UK
Tel: +44 (0) 1483 416807
Email: info@antimony.co.uk