Public relations services
Effective public relations
Dealing with the press
Links to the press
How we can help increase your sales leads:
Writing effective news releases ... To be effective, a news release needs to quickly show journalists that it is newsworthy and relevant to their publication. It should be written in a suitable style and be interesting to readers. The style of writing required is different from other promotional literature such as brochures and advertisements, as journalists don't like being sold to.We will use our experience to produce expertly written releases that give your products or services maximum exposure across a broad range of publications.
Identifying target publications ... Having produced a well-written news release the next step is to identify all the relevant publications. These may range from general interest magazines and newspapers to trade magazines, technical journals and specialist web sites, as well as blogs and social media such as Twitter or LinkedIn.
We can use our extensive and continuously updated database to draw up lists of target publications tailored to your markets. Targeting a wide range of publications can bring to light enquiries from prospective customers in unexpected sectors. Longer applications stories or feature articles can be placed as exclusives with individual publications.
Advance notice of special issues ... Don't be left out when a special issue or feature on your market is being published. Let us keep you informed of forthcoming features and make sure your copy is written in time for inclusion.
communications public relations